Think London FDI Barometer
THINK LONDON, JANUARY 2011

Think London have commissioned a long-term study that measures the confidence and sentiment of overseas-owned businesses in the capital. The key findings of the Think London FDI (Foreign Direct Investment) Barometer based on a survey conducted between 11th October and 15th November 2010 were:

• 95% of overseas-owned companies are satisfied with London as a location for their business, an increase of 5 percentage points from the first survey undertaken in January 2010.
• 62% of firms said they were more confident of the prospects for their business in London over the next 12 months, when compared to the previous 12 months. This result has remained stable over the past five months.
• Even more executives focus on the proximity to markets and customers as the principal reason for their London presence (75%, compared to 73% in June ’10). The majority of overseas businesses with a London presence have not changed their views of London as a business location following the announcement of the gradual reduction in corporation tax.
• Four in five executives agreed that London provides a particularly good environment for strongly innovative companies.
• 88% of the 300 executives interviewed are not currently re-considering London as a business location. Over three quarters have never reconsidered London as a location for their business.

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Think London FDI Barometer